Texas Land Specialists
Harmony & Hustle Group
AI Sales Enablement for High-Volume Land Sales
Pre-Demo Brief · Monday, June 15 · 6:30 PM CT
Prepared for Cristina & Mike · by AI360 Network
Agenda
What we'll cover tonight
01
Architecture & the stack
Salesforce + the engine that works your leads
02
Live workflow
Inbound speed and outbound reactivation
03
Voice AI — Avery
Qualifies, books, hands off — on your rules
04
Reactivating the 30,000
Staggered, compliant, deliverability-safe
05
Salesforce coexistence
Your system of record stays in charge
06
Handoff & reporting
From booked to closed, measured weekly
07
The pilot
90-day proof and success metrics
08
Investment & scale
Your referral partner rate
The opportunity
30,000 leads you already paid for
A database this size isn't a management problem. It's revenue sitting still.
Illustrative — conservative industry ranges, NOT your numbers. We replace every figure with your live Salesforce data in Week 1.
The work isn't managing the list — it's segmenting it, protecting deliverability, and turning the right contacts into booked appointments.
Framework vs. scratch
The honest answer is a blend
You asked whether an existing framework can be adapted, or whether this has to be built from scratch. It's both — by design.
The foundation — already built
- Deliverability & carrier compliance
- Booking logic & calendar handling
- TCPA / DNC / opt-out engine
- Voice AI, SMS & email infrastructure
- CRM sync framework
Built fresh — for you
- Your land qualification rules
- Your Salesforce objects & fields
- Your buyer-to-consultant handoff
- Your reactivation segments
- Your nurture cadence
You get speed AND fit — without paying to reinvent the plumbing.
Architecture & stack
How it fits together
Salesforce
System of record
Stays the master — nothing ripped out or rebuilt.
↔
AI360 Engine
Works the database — automatically
Voice AI — AveryQualifies & books, in + outbound
SMSSpeed-to-lead + reactivation
EmailFollow-up & nurture
AutomationsTriggers, routing, alerts
↔
The bridge
Always in sync
Keeps both systems current, automatically.
Salesforce stays your source of truth. The engine — voice, text, email, automation — is what reactivates the database.
Live workflow — inbound
Lead to booked in under 60 seconds
Every NEW inquiry is contacted in seconds — not hours — and your team is alerted the moment it lands. Speed-to-lead is the #1 close lever in sales.
How SMS becomes a live call:The instant a lead replies to the text — or their form flags real intent — the system triggers Avery to call within seconds. She qualifies and books on that same call. No answer? The text + email drip keeps working until they're ready.
This is the inbound side — captured demand, worked instantly. The bigger prize is outbound, next.
Live workflow — outbound
Mining the 30,000 that's sitting still
Avery doesn't just answer missed calls — she dials OUT, staggered and compliant, to wake the database.
1
Segment & prioritizeAged vs. active, by intent
→2
Text — Day 1Re-open the conversation
→3
Email — Day 3Value + reason to respond
→4
Voice AI call — Day 6Avery dials & qualifies
→5
Qualify / bookOr route to a human
→6
Consultant handoffWarm, full context
Inbound captures new demand. Outbound monetizes the leads you already own. Both run together.
Voice AI
Meet Avery
- Qualifies on YOUR criteria — area, intended use (residence / recreation / retirement / investment), timeline, budget & financing
- Confirms ability to attend a presentation + decision-maker participation
- Books consults straight onto the calendar
- Identifies as an AI assistant — never pretends to be human
- Any caller can reach a person — routed straight to your team
- 30-day-intent buyers skip the queue; team notified immediately
- Honors opt-outs instantly; never quotes a property she can't confirm
Outbound opener
"Hi, is this [Name]? This is Avery, an AI assistant with the Harmony & Hustle Group team — not a person. A while back you'd asked us about land, so I'm following up to see if you ever found the right property, or if you're still in the market. Mind if I ask a couple quick questions?"
Human, on demand
"Want to talk with someone on the team? I can connect you right now." Ready to buy in 30 days? She flags it — your consultant is notified on the spot.
Reactivation plan
Staggered — never blasted
5,000-lead pilot segment, worked like a campaign. Ramped over weeks so your sender reputation stays clean.
Week 1
Warm-up
Small daily batches (~200–300/day). Prove reputation before scaling.
Week 2
Ramp
Volume steps up only as deliverability holds. Best-responding segments first.
Week 3+
Full pace
Steady-state cadence across the segment, prioritized by intent.
Channel cadence per lead:Day 1 text → Day 3 email → Day 6 Voice AI call → book or route to a human. Spaced on purpose — no single-day blast.
Why staggered: carriers flag high-volume bursts and burn your numbers. A slow, monitored ramp protects your sender reputation and keeps you out of spam — best-responders first, so results show early.
Deliverability & compliance
Built to protect your numbers
Carriers throttle high-volume bursts. Send it all at once and you get flagged. We pace under the limits — on purpose.
How we distribute — safely
- T-Mobile / AT&T / Verizon flag volume spikes — A2P 10DLC caps daily throughput. We send under those caps.
- Gradual warm-up — never thousands on day one; volume earns its way up.
- Human-paced batches with a built-in speed limit.
- Branded caller ID so a name shows — not "spam likely."
- Number reputation monitored; rotate a flagged number before it costs you.
Compliance & protection
- Consented, owned database only — TCPA / DNC scrubbed. Never purchased lists.
- Instant opt-out honoring across SMS and email.
- Email authenticated (SPF / DKIM / DMARC) + inbox warm-up — lands in the inbox.
- Sane contact windows — no early-morning or late-night dials.
- Your numbers, sender reputation & compliance stay protected.
The throttling, the warm-up, the compliance — we handle it so your messages land and your numbers stay clean.
Salesforce
Your source of truth stays in charge
Launch — one-way
We pull a working copy of your 5,000 segment in and work it. Salesforce stays the master.
Growth+ — two-way
New leads, booked appointments, opt-outs, and call outcomes write back into Salesforce automatically — zero manual typing.
How the connection is made:Salesforce's standard secure API + field mapping we configure to your objects. You keep ownership — nothing is moved or rebuilt.
Optional — on your timeline
If you ever want it all in one place
No pressure to leave Salesforce. But if you choose to consolidate down the road, AI360 can become your full CRM — and the groundwork is already laid.
Coexist firstWe run alongside Salesforce — zero disruption to how your team works today.
Everything's already hereEvery contact, conversation, booking, and call outcome Avery works lives in AI360 as we go.
A switch, not a rebuildDecide to consolidate later and the data's in place — flip the system of record when you're ready.
Start where you are. Keep the option to bring it all home — whenever it makes sense for you.
Consultant handoff
From booked to closed
Appointment / event booked
→Warm handoff to consultant
→
Your consultants do what they do best — sell. The system handles everything that makes deals stall:
Follow-up consistencyEvery lead worked, every time — nothing slips.
No-show recoveryAuto re-book + reminders pull missed appointments back.
Ongoing nurtureLong-timeline buyers stay warm until they're ready.
Reporting
Your KPIs, live — and acted on
Modeled preview — every figure populates with YOUR live Salesforce + AI360 data once connected.
Conversions by week
Booked appointments, pilot weeks 1–8
The weekly loop: we review conversions and timing every week, then tune the campaign — segment, message, offer — around what's actually converting.
The pilot
A 90-day proof
Scope
- One 5,000-lead reactivation segment
- Weeks 1–2: build + Salesforce connect
- Week 3: live
- Weekly performance reviews
- Success metrics co-defined in Week 1
- Scale path: 5K → 15K → full 30K as it proves out
90-day targets
Speed-to-leadunder 60 sec
Aged response rate8–12%
Booked appointments200–400
Show rate65%+
Cost per appointmentunder $50
Opt-out rateunder 2%
Targets are illustrative until Week 1 — then we lock the numbers we'll be measured against, together.
Investment
Your referral partner rate
Launch
5,000 · pilot
$4,995$2,995build
$697/mo
Referral · save $2,000
50% deposit · 50% on completion
Growth
15,000 · two-way SF
$9,995$5,000build
$1,200/mo
Referral · save $4,995
50% deposit · 50% on completion
Full Circle
30,000 · full system
$15,000$10,000build
$1,700/mo
Referral · save $5,000
50% deposit · 50% on completion
Your growth path: start at Launch, scale to Full Circle as the pilot proves out — same system, more reach.
Standard = AI360's published rate; your build price reflects a partner-referral discount. All tiers: usage at cost ~$400–700/mo (card on file) · optional $25 per showed appointment (market $150–500) · 30-day post-launch tuning.
Next steps
Let's prove the math
1
Pick the segmentConfirm the 5,000-lead cohort to wake up first.
2
Lock the kickoffWeek 1 starts when we connect to Salesforce.
3
Define successWe agree the 90-day metrics together.
Harmony & Hustle Group — in partnership with AI360 NetworkErrol Dobbins · AI360 Network